It's time to manage the noise, or the noise will manage you. Noisy lives are the new normal. Our days are filled with always-on access to digital devices, boundless data, endless choices, and mindless chatter that erodes our ability to concentrate, think, and create. Information is now more of a threat than a reward. Attention is becoming our most precious personal resource. When our brains are filled to overflowing, we mindlessly tune out what really matters. We all risk becoming mentally anemic by digesting empty brain calories all day. We need to develop practical strategies to protect our minds from the barrage and strengthen where, when, and how we focus. A practical, encouraging plan to defend ourselves every day. Joseph McCormack has forged some old-school answers to a new-world problem. In this captivating follow-up to his first book, BRIEF: Make a bigger impact by saying less, he explores how the onslaught of information overload and constant connectivity is rewiring our brains for the worse. What's more, he shows leaders, employees, parents, and everyone else how to survive the tsunami of noise, regain our ability to concentrate, and help those around us too.