EUROPE'S REAL ESTATE MARKETS are packed with opportunity for those able to successfully navigate the particularities and peculiarities of its public and private markets. But many well-intentioned investors get tripped up on the complex challenges involved in the sector. In Real Estate Rules: The Investor's Guide to Picking Winners and Avoiding -Losers in Listed Property, veteran real estate investor Harm Meijer delivers an intensely practical and eye-opening guide to successful property investment in Europe. The author walks you through the golden rules of investing in European real estate companies, including Real Estate Investment Trusts (REITs), relying on dozens of real-world examples and anecdotes drawn from Meijer's long and storied career in the industry. The book includes robust tools for making informed investment decisions and staying clear of the "vicious downward spiral of doom" while explaining how to understand market cycles and use a contrarian mindset during downturns to maximize your investment returns. You'll learn about how macro drivers, central bank moves, and government stimuli can be game changers for real estate markets. Real Estate Rules explains valuable techniques for assessing the managerial contribution to value creation in a REIT and how to judge the management team's alignment with shareholder expectations and goals. It also offers key insights into creating solid capital structures and ways to avoid leverage traps during down markets. Perfect for REIT investors, people interested in investing directly in individual properties, and other market participants, Real Estate Rules is also a must-read for everyone in the real estate industry seeking an insightful and deeply researched investor perspective on the sector.