ORIGINS JUNCTIONS CONNECTIONS REFLECTIONS DIRECTIONS HORIZONS While most kids believe they're creative, few adults believe the same. Somewhere along the way, we unlearn the instinct to create, take risks, challenge ideas and imagine beyond what's possible. Lessons in Creativity will help you regain that creative confidence. In this book, Ben Rennie unpacks creativity through decades of working alongside global brands, building companies and rebuilding himself. Inside you'll find a series of stories often reserved for boardrooms, whispered between the world's most influential brands--including Nike, Patagonia, Chanel, Oakley, Gore-Tex, and more. Brands where creativity shapes industries, reinvents markets and changes lives. You'll also find stories about the moments when things fall apart and the unexpected ways creativity can help put things back together. If you've ever questioned your creativity or felt stuck in a system that rewards repetition over reinvention, this book is for you. Because creativity isn't something you learn, it's a choice that can reshape the world in any way we imagine.