THE LEGENDS ARE TRUE. THE UNICORN IS OUT THERE. Unicorns--billion-dollar startups as rare as their mythical namesakes--are not just the products of Silicon Valley fairytales. They're in your backyard ... and they're ready to be tamed. In Riding the Unicorn, Wenee Yap and Thomas Derricott distil the wisdom of Australia and New Zealand's leading founders to reveal what it takes to turn a startup into a unicorn. Packed with real-world insight, this must-read guide skips the dry business theory and instead gives you battle-tested strategies from global startup legends, wrapped in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and--if you're lucky--sell your way to startup glory. Learn how to: find out what your customers wantkeep your MVP as minimal as possiblegrow your startup to meet your runwayget the right investorscraft a lucrative exit strategy. This isn't just a book; it's your down-to-earth guide for taming your next billion-dollar idea. It's time to saddle up and start your journey from side hustle to success story.
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