In Transform! The 14 Behaviors Driving Successful Digital Transformation in the Age of GenAI, a team of seasoned technology leaders and strategists reveal the greatest barriers that organizations face when pursuing technology-driven change--and the 14 behaviors that enable leaders to overcome them. You'll learn how to define smart investment priorities, cultivate the skills and mindsets your teams need, and sidestep the waste and hidden costs that so often derail transformation. This book shows leaders how to dramatically boost their chances of delivering successful technology-led change--and how to harness GenAI to accelerate the journey. It uncovers the most common pitfalls in technology transformation, illustrated through tangible, real-world case studies drawn from a diverse set of high-stakes challenges--from the space race and Sonos' software upgrade challenges, to the CrowdStrike-related global cloud outage, and the development of the first Tesla--bringing these lessons vividly to life. Readers will discover the practical steps required to set up and run successful technology programs of any size, in a way that makes the most of the creative, human skill sets at their disposal. Perfect for business leaders and professionals everywhere, Transform! is a reliable and practical playbook for navigating the complexities of digital transformation. It's packed with the tools, resources, strategies, techniques, and tips you can apply immediately to generate impressive, substantive change in your organisation.