Praise for COACHING SALESPEOPLE INTO SALES CHAMPIONS As an executive leading large sales and revenue teams, Keith's coaching framework has been the backbone of every leadership team I've built. The principles are timeless and even more critical in today's world of AI and hybrid work. This second edition gives executives a clear and actionable coaching operating system for developing people and building a healthy culture and high-performing teams. -Tom Hanrahan, EVP: Global Head of Sales @ Square | 10x Revenue Leader Keith proves that coaching isn't a soft skill, it's the ROI multiplier. He shows managers how to help their salespeople sell smarter: by coaching better. He turns complexity into clarity and writes like a practitioner who's seen it all: the chaos, the quotas, the burnout. This second edition gives leaders a north star for building high-performing teams in an era of rapid change. -François-Xavier MAGNIN, EMEA Sales Enablement Leader, ServiceNow Keith writes as if he's right beside you, coffee in hand, coaching you through your own leadership transformation. When managers stop chasing numbers and start developing people, that's when trust, confidence, engagement, and sales increase. It's a book you'll breeze through, enjoy, and return to again for its clarity, strategies, and wisdom. -Helena Dillon, Personal Testimonial, EMEA Corporate Regional Vice President, Microsoft Advertising AI may automate processes, but coaching empowers people. Keith bridges both worlds with a precision, teaching leaders how to connect human intelligence with AI. In a hybrid landscape defined by distance and technology, his book reconnects leadership to its purpose. -Christian Kinnear, Chief Sales Officer, HubSpot Coaching drives revenue. Coaching saves time. Coaching keeps your best people. This book is the definitive roadmap for leaders ready to turn this truth into their competitive advantage. It's a blueprint for cultural reinvention. -Fernando Braz, Portugal Country Leader at Salesforce Keith's coaching system is the missing operating layer between technology and trust. In a world of automation, hybrid chaos, and attention fatigue, this book shows leaders how to bring people together, unlock engagement, and drive results. -Jamie Morningstar, Senior Vice President of Ticketing at Madison Square Garden Sports Corp.