How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers
Omschrijving
For decades, only Fortune 500 companies could afford the sophisticated brain imaging studies, biometric measurements, and behavioral science expertise needed to truly understand customer psychology. The Persuasion Engine: How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers is a game-changing guide that breaks the long-established rules and reveals how any business of any size can now access these capabilities using affordable technology and AI-powered insights. Through practical frameworks and real-world examples, including how to conduct eye-tracking studies for the cost of a coffee, analyze facial expressions using device cameras, and measure emotional engagement through wearable technology, readers will learn to audit their marketing for psychological effectiveness, craft headlines that trigger action, build authentic trust signals, and communicate with genuine empathy at scale. More revolutionary still, the book demonstrates how AI can serve as an on-demand team of world-class behavioral scientists, providing expert guidance on applying principles from legends in the field. The Persuasion Engine is an essential blueprint that gives your business the same psychological insights that drive the world's most successful brands--just without the million-dollar budget traditionally required to access them.
