PRAISE FOR OUTRAGEOUS STARTUP GROWTH Remarkable products come from understanding why people do what they do. Colin Hodge shows how psychology and smart experimentation can unlock real growth in any market. Outrageous Startup Growth is a clear and practical guide for builders who want to create products people use and keep using.--NIR EYAL, Bestselling Author of Hooked: How to Build Habit-Forming Products Sustained growth stems from disciplined, deliberate experimentation, not quick-fix gimmicks. Colin's endearing insights will benefit any leader striving for sustained growth while managing product or marketing hurdles. The book is filled with moments that remind us to keep going, even when circumstances are tough--because magic can happen!--SHN JUAY, CEO of Coffee Meets Bagel In a future where most jobs will soon be done by AI and robots, the ability to understand the psychology of customers and partners will be increasingly important to growing your own business. The stories in Outrageous Startup Growth can provide a helpful guide for preparing to thrive in a disruptive world.--ALVIN WANG GRAYLIN, Bestselling Author of Our Next Reality, Digital Fellow at Stanford Institute for Human-Centered AI, and 4X Entrepreneur Bang With Friends was brilliant branding. It shocked the world and went viral the way Hotmail went viral when we put the small message at the bottom of the screen. As a VC, I am always looking for the fearless entrepreneurs who are willing to challenge the status quo and potentially make our world roll differently, and usually better. Colin Hodge is a terrific entrepreneur and he is an even better writer. You will love this book.--TIM DRAPER, Founder of Draper Associates and Draper University, Producer of Meet the Drapers If you're not competing for users then you're losing users. The companies that beat their competition are those following in the footsteps of Colin Hodge--proven steps backed by behavioral science. Outrageous Startup Growth is the playbook to survive and thrive in any market.--MARK BROOKS, CEO of Courtland Brooks and Publisher of OnlinePersonalsWatch.com