The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi
Omschrijving
At the beginning of the 1990s the German car industry had its back to the wall. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks.
Ik heb een vraag over het boek:
‘Premium Power - P. Rosengarten, C. Stuermer’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
