Retail expert Paco Underhill returns with insightful updates in this revised edition of his classic book on consumer culture, covering trends in online retail and innovative global stores. Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones. CONTENTSIINSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING1. A Science Is Born2. What Retailers Don't KnowIIWALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING3. The Twilight Zone4. You Need Hands5. How to Read a Sign6. Shoppers Move Like People7. DynamicIIIMEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING8. Shop Like a Man9. What Women Want10. If You Can Read This You're Too Young11. KidsIVSEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING12. The Sensual Shopper13. The Big Three14. Time, Real and Perceived15. Cash/Wrap Blues16. Magic Acts17. In Cyberspace, No One Can Hear You Shop18. The Self-Exam19. Final ThoughtsAcknowledgmentsIndex