Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.
Ik heb een vraag over het boek:
‘What Is Marketing? - Silk, Alvin J., Harvard Business Review’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
