If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.
Ik heb een vraag over het boek: ‘Understanding Michael Porter - Magretta, Joan’.
Vul het onderstaande formulier in.
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