A new and fully updated edition of this business classic offering a new way to think about connecting with customers and securing their loyalty Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
Ik heb een vraag over het boek: ‘The Experience Economy, Updated Edition - Pine II, B. Joseph, Gilmore, James H.’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
