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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard Business Review, Christensen, Clayton M., Levitt, Theodore, Reichheld, Fred

Omschrijving

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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Schrijver: Harvard Business Review, Christensen, Clayton M., Levitt, Theodore, Reichheld, Fred
Titel: HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Uitgever: Harvard Business Review Press

Jaar: 2013
Taal: Engels
Pagina's: 224
Gewicht: 272 gr

EAN: 9781422189887
Afmetingen: 206 x 137 x 20 mm
Bindwijze: Paperback / softback

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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Harvard Business Review, Christensen, Clayton M., Levitt, Theodore, Reichheld, Fred

Omschrijving

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