With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
Ik heb een vraag over het boek: ‘Principles and Practice of Marketing - Blythe’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
