Broadcast Pharmaceutical Advertising in the United States

Primetime Pill Pushers

Omschrijving

This book analyzes the profit-driven nature of the pharmaceutical industry to explore how healthcare has become commodified in the United States. It addresses how pharmaceutical companies are shaping drug interventions, such as the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and healthcare.
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Schrijver
Applequist, Janelle
Titel
Broadcast Pharmaceutical Advertising in the United States
Uitgever
Bloomsbury Publishing Plc
Jaar
2018
Taal
Engels
Pagina's
168
EAN
9781498539531
Bindwijze
Paperback

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