This book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking. -- .
Ik heb een vraag over het boek: ‘The Making of a Status Symbol - Donze, Pierre-Yves (Professor of Business History)’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
