Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Ik heb een vraag over het boek: ‘Consumer Behaviour - East, Robert, Singh, Jaywant, Wright, Malcolm, Vanhuele, Marc’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
