This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the initial RFP to the final presentation of findings.
Ik heb een vraag over het boek: ‘The Consumer Insights Handbook - Coombs, Danielle Sarver’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
