The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
Ik heb een vraag over het boek: ‘Marketing Moves - Kotler, Philip, Jain, Dipak C., Maesincee, Suvit’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
