Scientific Advertising

Hopkins, Claude

Omschrijving

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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Hopkins, Claude
Titel
Scientific Advertising
Uitgever
Merchant Books
Jaar
2014
Taal
Engels
Pagina's
88
Gewicht
148 gr
EAN
9781603866361
Afmetingen
228 x 152 x 8 mm
Bindwijze
Paperback / softback

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