Helps managers and scholars understand the born-global phenomenon. This book offers a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.
Ik heb een vraag over het boek: ‘Born Global Firms: A New International Enterprise - Cavusgil, S. Tamer, Knight, Gary’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
