The Inscrutable Shopper

Consumer Resistance in Retail

Omschrijving

Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Minihan, Stella, Ferraro, Carla, Sands, Sean
Titel
The Inscrutable Shopper
Uitgever
Business Expert Press
Jaar
2011
Taal
Engels
Pagina's
153
Gewicht
249 gr
EAN
9781606491713
Afmetingen
222 x 152 x 13 mm
Bindwijze
Paperback

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