Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

The Ultimate Metric to Connect Marketing Actions to Profi Ts

Omschrijving

Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.
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Kumar, Piyush, Gupta, Kunal
Titel
Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits
Uitgever
Business Expert Press
Jaar
2011
Taal
Engels
Pagina's
181
Gewicht
309 gr
EAN
9781606491935
Afmetingen
222 x 146 x 13 mm
Bindwijze
Paperback / softback

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