Customer-Driven Budgeting

Prepare, Engage, Execute: The Small Business Guide for Growth

Omschrijving

This comprehensive budgeting book emphasizes that the customer drives the business organization and processes and becomes the overriding purpose for a company's existence and success. Inside, you'll find a lot of details that sum up a complete guide that covers every step in the budgeting cycle from the basics of organization, processes, and funding to budget execution and monitoring. The author believes that the budget is the starting point and catalyst for gaining customers and that the budget prepares the company to supply the sales and marketing team reinforcements for giving a compelling reason for customers to buy from it. This book can be used immediately in business budgeting that presents you with a modular format-starting at the beginning of the budget process and working through it entirely; or select a budget area most challenging to the business and work from there to other areas of priority.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Talbot, Floyd
Titel
Customer-Driven Budgeting
Uitgever
Business Expert Press
Jaar
2012
Taal
Engels
Pagina's
275
Gewicht
313 gr
EAN
9781606494295
Afmetingen
222 x 222 x 19 mm
Bindwijze
Paperback

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