This handy book on intercultural communication is
ideal for the busy executive, frequent international
business traveler, expatriate, and student of international
business communication. It offers insights
into the finer nuances of intercultural communication
and assists in decision making, problem solving,
and adjusting to other cultures.
Lucid and practical in its approach, the book is
replete with numerous examples that illustrate
business beyond boundaries. It goes beyond a mere
laundry list approach to one that enumerates the underlying
phenomena that characterize international
meetings, presentations, and negotiations. It offers
a unique South Asian perspective on cross-cultural
communication and is a must-read for those preparing
to sign international deals in the near future.
