CORPORATE SOCIAL RESPONSIBILIT

A Strategic Perspective

Omschrijving

The goal of this project is to detail the core, defining principles of strategic CSR that differentiate it as a concept from the rest of the CSR/sustainability/business ethics field. It is designed to be a provocative piece, but one that solidifies the intellectual framework around an emerging concept--strategic CSR.The foundation for these principles comes from my perspective as a management professor within the business school. As such, it is a pragmatic philosophy, oriented around stakeholder theory, that is designed to persuade business leaders who are skeptical of existing definitions and organizing principles of CSR, sustainability, or business ethics. It is also designed to stimulate thought within the community of intellectuals and business school administrators committed to these issues, but who approach them from more traditional perspectives. Ultimately, therefore, the purpose of the strategic CSR concept (and this book) is radical--it aims to redefine both business education and business practice. By building a theory that defines CSR as core to business operations and value creation (as opposed to peripheral practices that can be marginalized within the firm), these defining principles become applicable across the range of operational functions. As such, they redefine how businesses approach these functions in practice, but also redefine how these subjects should be taught in business schools.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
CHANDLER
Titel
CORPORATE SOCIAL RESPONSIBILIT
Uitgever
Business Expert Press
Jaar
2014
Taal
Engels
Pagina's
120
Gewicht
318 gr
EAN
9781606499146
Afmetingen
235 x 159 x 13 mm
Bindwijze
Paperback

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