The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.
Ik heb een vraag over het boek: ‘Marketing Fashion - Gill, Penny, Petrizzi, Richard, Rath, Patricia Mink’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
