Introduces social media marketing to advanced college and first year MBA students. The primary focus is to supplement and enhance the current marketing and technology curricula by applying standard marketing theory to the new online space. The text is positioned to build upon students' familiarity with basic marketing approaches and their experience with social networking and viral marketing.
Ik heb een vraag over het boek: ‘Marketing with Web 2.0 - Anderson, David L.’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
