Name: Dictionary of Media and Communication Studies - Watson, James (University of Greenwich with West Kent College, Hill, Anne (Southampton Solent University
Price: 42 EUR
Author: Watson, James (University of Greenwich with West Kent College, Hill, Anne (Southampton Solent University
ISBN: 9781628921489

Dictionary of Media and Communication Studies

Watson, James (University of Greenwich with West Kent College, Hill, Anne (Southampton Solent University

Omschrijving

The Dictionary of Media and Communication Studies has provided students and the general public alike with a gateway into the study of intercultural communication, public relations and marketing communications since 1984. In this 9th edition, James Watson and Anne Hill provide a detailed compendium of the different facets of personal, group, mass-media and internet communication that continues to be a vital source of information for all those interested in how communication affects our lives. They cover new applications and developments, such as the incorporation of Neuroscience techniques in advertising and marketing. Other updates include Cyber-bullying, Twitter scandals, conduct in media organizations, on-line lobbying, global protesting/petitioning, and gender issues relating to social media in general. While new entries explore the profound shifts that have taken place in the world of communication in recent years, the purpose of this new edition is not necessarily to keep abreast of every new media event but to reflect the trends that influence and prompt such events, such as the Leveson Inquiry and Report and phone hacking via mobile phones. Politics seems to be playing out more on Twitter than in The Times. This volume seeks to make its twenty-first century readers more media literate, as well as more critical consumers of modern news.

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Schrijver: Watson, James (University of Greenwich with West Kent College, Hill, Anne (Southampton Solent University
Titel: Dictionary of Media and Communication Studies
Uitgever: Bloomsbury Publishing Plc

Jaar: 2015
Taal: Engels
Pagina's: 400
Gewicht: 457 gr

EAN: 9781628921489
Afmetingen: 229 x 152 x 36 mm
Bindwijze: Paperback / softback

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Dictionary of Media and Communication Studies

Watson, James (University of Greenwich with West Kent College, Hill, Anne (Southampton Solent University

Omschrijving

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