Protecting the Five Core Capitals of Your Business
Omschrijving
Five Eyes on the Fence: Protecting the Five Core Capitals of
Your Business debunks the myth that a business's health
is judged by its bottom line alone-by its financial capital.
Instead, the book proves that financial capital is a
byproduct of four other capitals:
(1) human capital, is defined by a company's and its
employees' soft and ingrained attributes like personalities,
intelligences, behavioral traits, values, attributes,
and motivators;
(2) intellectual capital, defined by the comp any's and its
employees' knowledge and experience;
(3) social capital, or the company's network of people
and associates; and
(4) structural capital, the glue that holds all of these
capitals together in the form of processes, systems, and
modes of delivering a product or service.
By exploring both positive and negative case studies,
readers learn to consider these five capitals as an intricate
web, making decisions according to the interplay
between each of the capitals rather than focusing all
of their energies on the cold, hard, and logic-driven financial statement.
