A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their role, rationale, nature, decision-making processes and campaign evaluation.
Ik heb een vraag over het boek: ‘Sales Promotion Decision Making - Ogden-Barnes, Steve, Minahan, Stella’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
