The attacks of 9/11 and The Great Recession affected us all and created a new economy in the process: the New Normal. The result has been greater demands for management to unleash the power within diverse workforces and rapidly respond to market and technology changes. Most small and mid-sized businesses that survived the Great Recession offer limited management training. Entrepreneurs are so busy that any leadership development is through the Graduate School of Hard Knocks. I continually hear business owners and management express frustration with their ability to accomplish goals with their personnel who seem apathetic about their businesses. This book will help any leadership team use their talents to nimbly respond to shifting demands and create a better future for their business and their communities by transitioning from traditional management structures to a system of leadership behaviors. The components of that system include aligning your workforce, communicating rapidly and effectively throughout your organization, emphasizing ethical behavior, collaborating with clients and associates, and making informed decisions to improve operations and implement changes, motivating to develop an inclusive and high-performing workplace and innovation of new products and services that expand market positions and respond to market changes. These elements can make or break a business in this 21st-century New Normal economy.
