Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
Ik heb een vraag over het boek:
‘Critical Thinking for Marketers, Volume II - Dwight, David, Grapentine, Terry, Soorholtz, David’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
