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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Michaelson, David, Stacks, Donald W.

Omschrijving

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

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Schrijver: Michaelson, David, Stacks, Donald W.
Titel: A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Uitgever: Business Expert Press

Jaar: 2017
Taal: Engels
Pagina's: 289
Gewicht: 472 gr

EAN: 9781631577611
Afmetingen: 229 x 152 x 24 mm
Bindwijze: Paperback / softback

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Michaelson, David, Stacks, Donald W.

Omschrijving

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