HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Bonus Article: An Interview with Andris Zoltners

Omschrijving

If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Transition away from solution sales
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Schrijver
Harvard Business Review, Kotler, Philip, Zoltners, Andris, Anderson, James C.
Titel
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Uitgever
Harvard Business Review Press
Jaar
2017
Taal
Engels
Pagina's
192
Gewicht
217 gr
EAN
9781633693272
Afmetingen
216 x 146 x 19 mm
Bindwijze
Paperback

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