Smart Business

What Alibaba's Success Reveals about the Future of Strategy

Omschrijving

Executives already know that the classic approach to strategy--analyze, plan, execute--is losing relevance as the business landscape becomes more interconnected and automated. But they don't yet know what replaces the traditional strategy toolkit. Some executives even think that strategy is dead. According to Ming Zeng, the Chief Strategy Officer of the Alibaba Group, strategy is decidedly not dead, but it is radically changed. He has spent over a decade observing how companies in the Alibaba Group and the firms it does business with are becoming smarter, through interconnected networks that facilitate hundreds of thousands of simultaneous interactions every second and the algorithms that learn from all those interactions to automatically and continually improve the decisions and actions companies take on behalf of serving their customers. Zeng explains how strategy is fundamentally redefined--bearing little resemblance to the principles, practices, and frameworks he learned as a PhD student and then taught as a professor in academic institutions around the world--when companies are smart. Revealing the revolutionary practices that he and his team have adopted at Alibaba to leverage these technological trends, Smart Business provides the new toolkit for formulating and executing strategy. Informed by the cutting-edge practices of Alibaba and other companies around the world, this book builds on the author's previous academic research to put Alibaba's strategies and approaches into a broader context that applies to all businesses, not just internet companies or startups. The result is a book that describes a radical new approach to strategy and shows how companies everywhere can apply it.- How Strategy Works in an Interconnected, Automated World Leaders already know that the classic approach to strategy--analyze, plan, execute--is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win?
€ 31,55
Gebonden
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Zeng, Ming
Titel
Smart Business
Uitgever
Harvard Business Review Press
Jaar
2018
Taal
Engels
Pagina's
320
Gewicht
549 gr
EAN
9781633693296
Afmetingen
241 x 165 x 25 mm
Bindwijze
Gebonden

U ontvangt bij ons altijd de laatste druk!


Rubrieken

Boekstra