Looks at the opportunities and risks associated with staking out a global competitive presence, and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
Ik heb een vraag over het boek: ‘Global Business Strategy - Kluyver, Cornelis A. de, II, John A. Pearce’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
