Public Relations Theory in Practice

Strategic Applications for Professionals

Omschrijving

Grounded in robust and tested theories, strategic insights empower public relations professionals to drive significant change in stakeholder attitudes and behaviors. The overview highlights practical applications—from audience segmentation and research planning to messaging and leadership counseling—that foster impactful strategies.
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€ 19,95 binnen Nederland
Schrijver
Penning, Timothy
Titel
Public Relations Theory in Practice
Uitgever
Business Expert Press
Jaar
2025
Taal
Engels
Pagina's
200
EAN
9781637428290
Bindwijze
Paperback

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