Transforming the Fan Experience Using Immersive Technology How leading sports teams and brands are rethinking how they engage with fansYou know the feeling. You get to the ballpark, the stadium, the arena. The game, the show is about to begin. Excitement is in the air, along with the smell of popcorn and peanuts, the sound of yard barkers hawking their wares. Inside, you see the field, the floor, and surrounding it, endless billboards and maybe a new Jumbotron. For years, the experience was one-way. The fan bought their tickets, sat in their seats, picked up a hot dog and beer, and watched the action. But leadings teams, sports venues, and brands are rethinking the fan experience. What if the fan could be a part of the action? Using immersive technology, they can. Industry pioneer, James Giglio, the founder of MVP interactive, takes us on this amazing transformation over the last decade, one that is only accelerating post - covid as events are back and back big. During Covid, we all went remote, fully digital, and realized it was all way too much screen time. But we are also not going back to the way it was either.Beyond the Jumbotron lies a new hybrid world, one where technology and human interaction combine. So, lace up those sneakers, pull on that jersey, and let's get in the game.