Global Market/Marketing Research in 21st Century and Beyond

Nathan Mba Msc B a Fcim (U K), Dan Vivek

Omschrijving

From reviews of Global Market/Marketing Research in 21st Century and Beyond: "This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education" (J. Owens, member of The Chartered Institute of Marketing, UK). "Global Market/Marketing Research in 21st Century and Beyond is a thoroughly researched and highly informative book with global statistical data enhanced by an excellence reference" (D. Haywards, The Institute of Statisticians/Royal Statistical Society, UK). "This unique book on global market/marketing research in twenty-first century and beyond should be given serious attention by global market/marketing researchers as well as undergraduate and graduate students of business administration and marketing management. This book has an up-to-date statistics on all aspects of digital global economy" (B. Taylor, member of The Chartered Institute of Marketing, UK).
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€ 19,95 binnen Nederland
Schrijver
Nathan Mba Msc B a Fcim (U K), Dan Vivek
Titel
Global Market/Marketing Research in 21st Century and Beyond
Uitgever
Newman Springs Publishing, Inc.
Jaar
2022
Taal
Engels
Pagina's
180
EAN
9781684989973
Bindwijze
Paperback

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