Greenwell, T. Christopher, Danzey-Bussell, Leigh Ann, Shonk, David J.
Omschrijving
Coordinate sports events from concept to post-event evaluation with robust expert strategies covering budgeting, marketing, legal, and operational challenges. Updated for factors like COVID-19, social media trends, DEI, and creative sponsorships, it blends practical examples with proven project management techniques.
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