Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. - Know your target market -- identify your ideal customers, and what, how and why they buy - Develop business and marketing plans -- learn how to create them and why they're so important - Build effective databases -- develop a database that creates business for you, without the headaches - Solidify your branding -- create a unique brand and keep it fresh and exciting - Understand the power of advertising -- assess if it's right for your business and how to pick the right strategies - Master publicity -- get your business in the media with the right message - Implement relationship marketing -- develop and maintain networks to create new opportunities - Embrace websites and online marketing -- build a website that drives customers to you, and use online tools and search engines to generate business Open the book and find: - Easy steps to create a marketing plan - Smart models to keep your marketing efforts focused - Hypotheticals and true stories to demonstrate marketing tactics - Great ways to develop and perfect your branding - Methods to create fantastic advertisements - Techniques to generate great publicity - Clever ideas to build your business relationships - Straightforward explanations of online marketing strategies Learn to: - Create a great marketing plan for your small business - Develop a powerful brand that's instantly recognisable - Use advertising and publicity to grow your business - Make the most of networking and online marketing