At its core, leadership is all about cultivating and maintaining the trust of others. As a leader, this is the only way you will be able to gain support for a vision, strategy or the implementation of an organizational plan. Much has been written about trust, but not about fostering it through meaningful connections built on powerful and impactful communication. This type of communication helps to build high-trust leaders and organizations and delivers concrete results: higher employee engagement, better-aligned organizations, more collaborative workforces, lower rates of attrition and stronger business performance. Backed by compelling research, tangible examples and personal anecdotes, The Trust Trifecta explores leadership and connection-building through a new lens: communication. It examines three types of communication proven to establish and sustain meaningful and long-lasting connections. The Trust Trifecta includes a roadmap for understanding the key factors that can help or hinder your communication style and impact, including: social conditioning, vulnerability, gender, culture, and credibility. This book also provides an overview of the communication fundamentals to help you strengthen your skills in this critical leadership capability. Whether you are leading one person or one hundred thousand people, a team, department, function or an entire organization, you must have trust to get your job done. This applies to leaders of all institutions and corridors of power. From the corporate sector and consulting space to the not-for-profit area and political arena, we only support those that we trust.