Writing for Public Relations and Strategic Communication

Thompson, William, Browning, Nicholas

Omschrijving

Equips students with the knowledge, skills, and tools they need to write persuasively. Utilizing an audience-centred perspective, the book shows how persuasive writing emerges organically after critically assessing the goals of an organisation's message in light of its intended audience.
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Thompson, William, Browning, Nicholas
Titel
Writing for Public Relations and Strategic Communication
Uitgever
Cognella, Inc
Jaar
2021
Taal
Engels
Pagina's
442
EAN
9781793511881
Bindwijze
Paperback

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