Strategic Marketing Management in Asia

Case Studies and Lessons across Industries

Omschrijving

Completely revised and updated to match current needs, especially after COVID, this book was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing.
€ 103,95
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€ 19,95 binnen Nederland
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Titel
Strategic Marketing Management in Asia
Uitgever
Emerald Publishing Limited
Jaar
2026
Taal
Engels
Pagina's
312
EAN
9781837530496
Bindwijze
Gebonden

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