Examining its Critical Impact on Multinational Businesses
Omschrijving
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
Ik heb een vraag over het boek: ‘Consumer Nationalism in China - Jiang, Maggie Ying’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
