Marketing and Selling Technology Products to Mainstream Customers
Omschrijving
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
Ik heb een vraag over het boek: ‘Crossing the Chasm - Moore, Geoffrey A. (President of The Chasm Group in Palo Alto’.
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