Provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, this book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains.
Ik heb een vraag over het boek:
‘Marketing Communications - Kitchen, Philip (University of Hull)’.
Vul het onderstaande formulier in.
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