Confidence isn't something you're born with. It isn't about faking it, forcing it, or waiting until you feel ready. In Be UPFRONT, Lauren Currie rips up the old rulebook and offers 24 new rules for building confidence as a practice. One you can grow and sustain, whatever your background, profession, or personal circumstances. Blending storytelling, research, and practical tools, Be UPFRONT shows why confidence isn't fearlessness, why discomfort is your greatest ally, and how to unlearn the rules that were never designed for you. Lauren Currie OBE is the founder of the UPFRONT confidence movement and a global authority on leadership and confidence. Through UPFRONT's flagship programme, The Bond, her work has transformed the lives of thousands of women worldwide. Whether you're navigating a career shift, leadership challenges, or personal milestones, this book will help you speak up, take up space, and lead with power on your terms. It's a warm hug and a kick up the ass at the same time, Be UPFRONT will put a fire in your belly that won't burn out. 'Lauren Currie shows how reframing self-doubt and redefining success can help us grow confidence. A powerful reminder that confidence is not a fixed trait but a daily practice.' Dr. Anne-Laure Le Cunff, neuroscientist and founder of Ness Labs 'One of the great myths of the time is that there is a cookie-cutter methodology to achieve confidence in work, life and play. Lauren debunks existing beliefs, deconstructs what confidence is, what it isn't, and shares innovative ways of rethinking the role it has in our lives.' Debbie Millman, host of Design Matters 'Lauren Currie shows us how to unlearn the rules that keep us small, and how to write our own rules that set us free. Every page of this book is an invitation to take up space.' Amie McNee, author of We Need Your Art